When you’re beginning a new advertising or marketing campaign, you first need to determine on what printed materials you think are going to best serve your cause. You will need to consider what you’re attempting to accomplish, and then select your printed tools to get the job done right. Both are excellent marketing pieces, but they serve very different needs. It is not that one is far better than the other, it’s more about what you need the door or flyer hanger to do that counts.
1 reason to use a door hanger distribution rather than a flyer is when you wish to make a very strong impact on a possible client, voter, etc. Whatever the cause, a printed door hanger is probably going to make a stronger impression on its recipient. This is true for many reasons. One, successful door hangers are usually printed on a heavier paper stock, while flyers are typically printed on regular sized computer paper. The shape, size, and texture of a door hanger is completely different than that of a flyer. This will generate more attention and hopefully get the reader to actually stop and take time to read them. So, these facts make door hangers less likely to end up in the trash compared to your average flyer.
Another great reason to use hangers rather than flyers is their delivery method. They will need to be personally hand delivered to each home that is to get one. Flyers, while they can also be hand delivered, are brushed in three and sent out to a large mailing list. When this is the case, a door hanger is most definitely going to be more effective. When a flyer is sent via the mail like this, it can easily become bent, torn or otherwise mangled. When it finally arrives at someone’s home looking terrible, it is unlikely that anyone will take some time to look it over. However, they are generally printed on a heavier card stock and can even have a glossy or laminated completing on them. They are going to look more professional since they’re durable and polished.
Overall, both have a place in the realm of advertising. The trick is to find something that is going to be effective to your cause and get your job done correctly the first time. You need to identify what you are trying to make happen, what type of interest you need to generate. Even though a flyer ma be appropriate for the statement of an apartment rental on a college campus, it probably isn’t sufficient to showcase a restaurant’s new menu or clarify where a politician stands on key issues. Choose your advertising medium sensibly and end up with a successful marketing campaign!
Door Hangers and flyer distribution are wonderful for advertising and should both be utilized but door hangers require priority.